Franchise Agreement in Simple Terms

By on July 3, 2022

Franchise Agreement in Simple Terms: Understanding the Basics

If you`re thinking of starting a franchise business, one of the first things you`ll come across is the franchise agreement. This legal document outlines the terms and conditions of the franchise relationship between the franchisor (the company that owns the brand) and the franchisee (you, the business owner).

Understanding the franchise agreement is crucial to making an informed decision about whether to invest in a franchise, and to ensure that both parties are aware of their roles and responsibilities. Here are the basics of what you need to know.

Franchise Fee and Royalties

The franchise fee is the initial payment you make to the franchisor for the right to use their business model, intellectual property, and support. This fee can vary widely depending on the franchise, but is usually in the tens of thousands of dollars. In addition to the franchise fee, you`ll also be required to pay ongoing royalties, which are a percentage of your sales that you pay to the franchisor. This typically ranges from 4-8%.


The franchise agreement will outline the territory that you`re allowed to operate in. This may be a specific geographic area, or a certain number of miles from your location. It`s important to understand what your territory is, and whether you`ll have exclusive rights to operate in that area.


The franchise agreement will also outline the specific operations that you`re allowed to conduct as a franchisee. This will include things like the products or services you`re allowed to sell, the hours of operation, and the marketing and advertising guidelines you need to follow. It`s important to make sure that you fully understand these operational requirements before signing the agreement.

Support and Training

One of the benefits of investing in a franchise is the support and training provided by the franchisor. The franchise agreement will outline the type of support you can expect, including things like site selection assistance, marketing materials, and ongoing training and education. Make sure you understand what kind of support you`ll receive, and whether you`ll be required to pay for any additional training or support.

Term and Renewal

Finally, the franchise agreement will outline the length of the franchise term, as well as any options for renewal. Most franchise agreements are for a set period of time, such as 10-20 years, and can be renewed for additional terms. Make sure you understand the terms of the agreement and any requirements for renewal, such as meeting certain sales or operational goals.

In conclusion, a franchise agreement is a complex legal document that outlines the terms and conditions of the franchise relationship between the franchisor and franchisee. Understanding the basics of franchise fees and royalties, territory, operations, support and training, and term and renewal is crucial in making an informed decision about investing in a franchise. Always seek legal advice before signing any franchise agreement to ensure that you fully understand your rights and obligations.